What is Author Branding?

KA Lugo
5 min readApr 3, 2024
(graphic by KA Lugo)

So, Author Branding…What is it?

Do you think it’s about how good your books are, or what a good writer you are? Nope.

It’s about establishing yourself as an expert on the topic you write about.

It’s also about knowing the difference between a writer and an author. As it says on the tin, a writer writes. A writer is someone who focuses on craft, style and structure as…

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KA Lugo

K.A. Lugo is a native Californian now living in Ireland. She dedicates her time to the Jack Slaughter Thrillers series and indie house, Tirgearr Publishing.