So, Author Branding…What is it?
Do you think it’s about how good your books are, or what a good writer you are? Nope.
It’s about establishing yourself as an expert on the topic you write about.
It’s also about knowing the difference between a writer and an author. As it says on the tin, a writer writes. A writer is someone who focuses on craft, style and structure as much as the story they’re creating. And they constantly push forward to hone their craft and polish the voice they’re establishing.
An author is all of those things, as well as being a published writer. More so, an author is someone who has a message they want to share, and they do so by writing those stories they can then share with like minded people…readers.
To do that, the author must establish their brand…why they are the best person to tell this particular story.
Before we continue, think about three topics you may read and if you can connect the author:
- Creates believable/relatable characters, uses those character to exploit our phobias, use of abnormal/supernatural situations to poke at our fears.
- Dragon lore, world-building/fantasy realms, dynastic warfare.
- 12th Century England/medieval history, use of historical figures to…
