Are Cinemas Doomed To Be Lost To Nostalgia and Forgotten Tradition?

Going to the cinema isn’t just what you get out of it, but also what you bring to it.

Let’s all go tot he lobby, to get ourselves a treat!

I recently read, and re-read, and article entitled Do Audiences Want Theaters Anymore?: Audiences are leaving the nostalgia of the theater and unknowingly erasing the third space by filmmaker Sarah Ligatich here on Medium with great interest. I urge you to read her article first before continuing here. Context is everything, and I want to touch on a few things she said.

In Sarah’s piece, she starts by saying, “The local cinema seems to be dying a slow, painful death…”

“…the goalposts for what defines cinematic success have shifted significantly. From authentic storytelling to marketing tie-ins, movies have become less about genuine substance and more about their ability…making as much money as possible.”

“Nostalgia dictates that the theater used to be a place of connection and inspiration…Theaters used to be one of the healthiest “third places” communities had…because it was inexpensive and a guarantee of safety.”

Let’s side step to look at what a ‘third place’ is:

In sociology, the third place refers to the social surroundings that are separate from the two usual social environments of home (“first place”) and the…